Aveeno Baby: Aveeno® is the oat science skincare pioneer. A Derm-Recommended brand for over 70 years & the Leader of Oat Science with 75+ years of clinical research on Sensitive Skin. Aveeno® helps even the most sensitive skin unlock its inner strength through the clinically proven power of Oat, for healthier-looking skin at any stage of life. Aveeno® Baby helps foster healthy-feeling, comfortable baby skin with formulas that harness the natural power of oats. Your baby’s skin is sensitive, and that’s why our process is a balance of science and nature. Careful production of safe ingredients ensures that you can care, wash and comfort your little one every day.